Founded in Copenhagen in 1999 by founding Creative Directors, Rikke Baumgarten and Helle Hestehave. The stylish women have now created one of the biggest and most successful Danish fashion houses. The brand is known for fun and bold prints and shapes and is highly successful all over Europe with a developing presence in Australia. Baum has been made with the everyday woman looking to add colour and fun to her wardrobe in mind. Shop pieces you love and will wear forever.